A copywriter is like a wordsmith for marketing. They write stuff - headlines, ads, website content, and so on - that’s meant to grab your attention and make you do something. We get into the minds of the people that you’re trying to reach and make sure that your message is loud, clear, and captivating.

When it comes to words, it’s not just about sounding good. A decent copywriter knows how to build authority, trust, or drive an action. We can help you generate ideas or take yours and run with them. Whether it’s starting from scratch or editing something that you’ve already written, our goal is to produce something that resonates and motivates.

I’ve broken bread with a diverse range of creative geniuses and digital marketing experts throughout my time as a writer. If you need more hands on deck or have a larger project proposal in mind, let’s have a chat.

While I'm happy to discuss a discount for larger or ongoing projects, I currently have very limited hours available and am unable to offer day rates.

I’m based in Melbourne, but I’ve worked with creatives and clients from all around the country.

As much as I love my writer’s den, I understand the need for face-to-face collaboration. I’m always open to discussing the possibility of meeting in person for large projects or ongoing work if you’re based in Melbourne.

While I might not be the most affordable copywriter on the market, I like to think I’m one of the most budget-friendly. I aim to provide all my clients with genuine value and quality so they don’t have to pick up a job half done. My prices are extremely competitive for a Melbourne-based copywriter considering the scope of my expertise. I usually charge by the project, not by the hour. Typically, this is based on my rate of $120 per hour. If you’re worried about costs running too high, let’s chat about it! I love working with clients to help them build up a copy bank or to cut down the scope of work required without cutting any corners.

You’re not just hiring a copywriter, you’re investing in your brand, strategy, tone of voice and customer experience. Copywriting is a collaborative process, and I’ll work with you each step of the way to make sure that you’re happy with the finished product. This would usually include:

A briefing call to kick off our collaboration

Competitor, industry and target audience research

Enticing and on-brand content that drives results

Copy deck with options for headlines and content

Two rounds of revisions and additional copy options

Proofreading by a second editor for stress-free publishing

I’m usually booked up a couple of weeks in advance but I’m always keen to try and make your deadlines work. I understand the need for a fast turnaround so I occasionally allow for que-jumpers, but it really depends on the scope of the work.

AI has a long way to go before it replaces copywriters, but it’s already a game-changer for those who embrace it.

Think of it like getting yourself 80% of the way there. Starting something is never easy, but the last 20% is where good becomes great.

Even perfectly written prompts that account for things like tone, use case, and desired outcome still come out sounding quite robotic. AI will always lack the human experience required to relate, emphasise, and understand how a specific audience might perceive or interact with your brand. It's rapidly evolving, but we’re going to have to hold its hand for a while longer.