Will AI replace copywriters?

No, but copywriters who use AI will replace those who don’t. 

While AI has taken the world of content creation by storm, it still lacks the human touch required for truly engaging and emotional writing. AI often struggles to capture the context of a situation, the experience of an audience, or the subtleties of humour, irony, and sarcasm in writing. However, it’s quickly becoming an invaluable tool for brainstorming, ideating, and creating content. 

Copywriters have been hacking at trees with axes for too long. Now, we have a chainsaw. 

This evolution isn’t about replacing the pen with a keyboard or the keyboard with AI; it’s about dreaming bigger and executing faster. Copywriters who are writing effective prompts or using custom GPTs don’t just have an ace up their sleeve, they have the whole deck to play with. 

With great power comes great creativity.

The future of copywriting lies in synergy, not competition, as the capabilities and constraints of AI heavily rely on the mind steering it. Its use cases span across many industries, but you’re always going to get the best results with an expert of their craft at the wheel. AI can only write as well as we tell it to, but a deep understanding of tone, audience, and relevance can help refine its outputs to sound more human.