Does my kitchen need a marketing funnel?

A marketing funnel is a strategic framework for turning potential buyers into loyal shoppers. Each stage demands a unique approach and effective copywriting is key in shaping the customer journey. 

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At the top of the funnel, the goal is to generate broad interest. This is usually referred to as the awareness stage. Engage your audience by capturing their attention with something that they’ll remember. Make them well aware of your brand's existence and how you fits into their world!

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As a potential customer continues through the funnel, shift your focus to their needs and interests. This is where you can really start to sell your brand's features and unique selling proposition while addressing any potential feelings of reservation.

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Finally, it’s time to turn curiosity into commitment! The conversion stage is the pivotal step where you transition potential customers into paying ones by focusing on the desired action we want them to take. Copy should instill a sense of urgency and emphasize the immediate benefits of taking action. Remove any barriers and guide your audience toward that metaphorical finish line!

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Retaining customers is just as important as acquiring them! Craft copy that keeps your brand top of mind by highlighting ongoing benefits, exclusive offers, or loyalty programs to ensure that they keep using your product. Speak about what led them to you in the first place while hinting towards the joy of a repeat purchase!